Aripaev.ee is the biggest local business media portal and one of the most visited web pages in Estonia covering business news and publishing different lifestyle portals. The business newspaper is published since 1989, company publishes also magazines, books, handbooks, information letters and organizes business conferences. The owner of Äripäev is the biggest northern media group Bonnier Group.
Uptime has been a development partner to Estonian media company Äripäev since 1994. Äripäev Infopank (“Info Bank”) is their newest development with Uptime, which involved creating a database with more than 350 000 personal profiles and 310 000 company profiles. The software development project involved the development of different tools which clients can use to make queries on the database and order specially tailored products or overviews.
With Äripäev Infopank tools it is possible to create lists with filters, based on companies and people, to support business marketing and to analyze business segments by volume. Companies can also put together target lists for sales and marketing actions.
At the Äripäev Info Bank, there is a data management module that regularly updates the information from the Business Registry, Estonian Tax and Customs Board, other public sources of information, and from direct contacts.
Uptime software development for Äripäev lasted 8 months and included a new back-end system with database, data source interfaces, and data logic. Äripäev’s data management team now has a new environment for data validation, correction, and additions. Infopank.ee website has already been created by Uptime earlier.
