Being the software development partner of Estonia´s local business publication „Äripäev“, we created a full solution for the newsletter´s updated webportal which was launched at the beginning of October at www.aripaev.ee
The customer´s main goal was to improve structure and layout logic of the newsletter´s web edition. The change was based on a deeper conceptual strategy with intention of providing exclusive features accessible only to subscribers of the publication, such as possibility of reading full-length articles and participating in the discussions. As a basis, we used Newscycle, a platform that provides digital solutions for the global news media industry, including tools for content management, advertising, circulation and analytics.
In addition to fresh website, we created the login solution across all „Äripäev“ products to support the company’s digital development strategy. Software was developed on responsive design, allowing convenient access and reading experience on all screens by adapting to them automatically.
Uptime OÜ is a long-term development partner of AS Äripäev, helping the newsletter reach its audience since 1994.
Investment for creation of the two platforms was almost 150 000 euros and the development continues- Toomas Truuverk, Board Member of „Äripäev“ revealed there will be some news coming up shortly.