Loyalty and bonus platforms
Points, tiers, wallets and reward engines that behave the same in the shop, at the till and online — because a loyalty scheme is only as good as its worst channel.
What a loyalty platform has to get right
Points, tiers and reward rules
Earning and redemption rules held as configuration rather than code, so a campaign can be changed by the people who run campaigns.
Virtual wallets and balances
Balances that are correct in real time across channels, with a full ledger behind them so any figure can be explained line by line.
Campaign and segment targeting
Offers aimed at segments drawn from the customer record, with eligibility resolved at the moment of purchase rather than the night before.
Till and online shop parity
The same rules applied at the cash register and in the shop, including the edge cases — partial returns, mixed baskets, expired points.
Fraud and abuse controls
Velocity limits, duplicate detection and audit trails, because a reward engine is also a payment system pointed at your margin.
Reporting on scheme economics
What the scheme costs, what it returns and where the liability sits — reported to finance, not only to marketing.
Don’t see your challenge here? Talk to us about your project
Points earned at the till have to mean the same thing in the app
Most loyalty complaints are consistency complaints: a balance that differs between the receipt and the app, a reward that applies online but not in store, points that vanish after a return. Each one erodes the scheme faster than any campaign builds it.
We treat the balance as a ledger with a single source of truth, make every channel read from it, and design the failure behaviour — what the till does when the platform is unreachable — before the happy path is finished.
- One ledger
- Every point movement recorded and explainable.
- Channel parity
- Identical rules at the till, online and in the app.
- Offline tolerant
- Tills keep selling when the platform is unreachable.
- Configurable
- Campaigns changed without a software release.
- Abuse controls
- Velocity limits and duplicate detection built in.
- Liability visible
- Outstanding point liability reported to finance.
A lottery and bonus system spanning the tills, the CRM and the online shop
For Coop we built a lottery bonus system with a virtual wallet, where the balance had to be identical whether the customer looked at a receipt, the app or the online shop. The engineering was in the consistency: real-time balance updates across the cash registers, the receipt system, the CRM and the shop, with a ledger behind every figure.
Common questions
Can we run this alongside our existing POS?
Yes — that is the usual case. The loyalty platform integrates with the point-of-sale system you already run, and we design explicitly for what the till should do when the platform cannot be reached.
How quickly can marketing change a campaign?
If the rules are modelled as configuration, same day and without a release. Getting there means deciding up front which dimensions of the rules need to be variable — that is a design conversation, not a technical limit.
How do you handle returns and cancelled purchases?
As reversals in the ledger, not as deletions. The original earning stays visible with a matching reversal, so a customer question about a missing balance can always be answered.
Let's talk about your customer platform
Tell us where your customer data sits today and which question you cannot currently answer about it. We will come back with an honest read on the model, the integration work involved, and what a realistic first phase looks like.
